A Taiwanese court has ruled against Apple in a lawsuit that could potentially set a concerning precedent for the iPhone maker. Apple was accused of engaging in anti-competitive practices by forcing carriers in the country to assign pricing on its iPhones. This covers the iPhone 4, 4S, 5, and 5S models.
The case has been ongoing since 2013, when it was first brought up by the Taiwan Fair Trade Commission (FTC). The Commission said that Apple was acting unfairly by forcing the country’s three major carriers to comply with its own pricing and associated plans. In the final ruling, Apple has to pay twenty million dollars Taiwan (which equates to about $647,000) in fines.
Apple can easily afford these fines, but the company fought the charges for other reasons. It wants to maintain control over how its smartphones are sold in Taiwan, and this case marks the first time that Apple has lost a bid to control pricing. Other countries might see this case as a landmark, and try to follow in Taiwan’s footsteps.
Evidently, Taiwan is not the only country where Apple sets pricing for its iPhones. This provides Apple with more control over how its products are sold and advertised.