Although global smartphone sales aren’t as high as in previous quarters, Google and Apple continue to dominate the industry. Research group Gartner says that Google’s Android OS is still by far the most popular in the world.
Samsung – which primarily uses Android – is still number one in smartphone sales with 21.9 percent of the market. However, Samsung had trouble competing with Apple’s iPhone lineup during the second quarter and its market share is down from 26.2 percent as a result. Apple, on the other hand, has improved from 12.2 percent to 14.6 percent.
“Apple recorded strong iPhone replacements in both emerging and mature markets — and particularly in China,” Gartner said. “Total iPhone sales in China grew 68 percent to 11.9 million units.”
Behind Samsung and Apple, the next best-selling vendors are Huawei with 7.8 percent of total smartphone sales, Lenovo with five percent and Xiaomi with 4.9 percent.
Android smartphones make up 82.2 percent of the market, even during its lowest year-over-year growth ever. Combined with Apple’s iOS, the two companies make up 96.8 of the world’s smartphones. This presents a serious challenge for Microsoft, whose Windows smartphone market share dropped from 2.8 percent to 2.5 percent.
“Microsoft continued to struggle to generate a wider demand for Windows Phone devices – even at the lower end,” Gartner said. “In light of Microsoft’s recent cuts in its mobile hardware business, we’ll await signs of its long-term commitment in the smartphone market.”