Analyst decreases BlackBerry Z10 sales estimate


Is the BlackBerry Z10 destined for failure? At least one analyst has cut his sales estimates for the device, stating retail stores have indicated “steady, but modest demand” despite the frenzied interest expressed immediately after the launch. Canaccord Genuity analyst Mike Walkley estimates just 300,000 smartphones will be sold, a far cry from his original projection of 2 million.

“With new BB10 smartphones launching in the U.S. only in mid-March or later at subsidized prices no better than competing high-end Apple/Samsung smartphones… we are lowering our BB10 sales estimates for the February quarter and all of [fiscal] 2014,” Walkley wrote in a note to clients. “Further, we believe carrier support for BlackBerry 10 in the U.S. is modest, as demonstrated by Sprint only planning to launch the Q10 [BlackBerry with a physical keyboard] and T-Mobile only the Z10.”