When we caught wind that AMC was considering allowing texting in its movie theatres, we knew nothing was sacred anymore. Thankfully, it appears the plan that execs thought would appeal to millennials has fallen flat: AMC has announced it is dropping the concept before it even got off the ground.
According to a PC Mag article, the company hoped to allow texting in a way that would not disturb other patrons. Angry masses quickly discounted the idea online, leading to its speedy demise.
“We have heard loud and clear that this is a concept our audience does not want,” AMC Entertainment CEO Adam Aron wrote in a note on AMC’s Twitter account. “With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC theaters. Not today, not tomorrow, and not in the foreseeable future.”
It was a close call but we’re glad to see some things are still right in this world.