Among America’s ‘Big Four’ carriers – Verizon, AT&T, Sprint, and T-Mobile – new data suggests the latter has the most loyal customers. According to a Telecom Consumer survey from Business Insider Intelligence, almost a quarter of T-Mobile’s subscribed base said “they wouldn’t switch mobile carriers for anything.”
In comparison, the other three carriers scored relatively low. Sixteen percent of AT&T subscribers said they would stick it out no matter what, and for Verizon that number was close at fifteen percent. Unfortunately for Sprint, their customer loyalty dragged far behind the rest. Only seven percent of Sprint subscribers said they wouldn’t switch carriers for any reason.
This is very good news for T-Mobile. In the words of Business Insider, “US smartphone penetration is approaching saturation, causing mobile carriers to fight over each others subscribers.”
Pew Research says that 95 percent of Americans own a mobile phone, and 77 percent own a smartphone, meaning there aren’t a lot of new customers on the market. For T-Mobile, knowing less of its existing customers are willing to jump ship is very comforting news. This is made more important with the end of the two year contract, as well as an overall price drop.
“Average revenue per user across the Big Four dropped to $45 in Q1 2017, from $49 in Q1 2014,” explains Business Insider. “To remain profitable, carriers need to maintain or grow their customer base.”