If You Don't
Make Waves, You'll Drown
10
Hard-Charging Strategies for Leading in
Politically Correct Times
How to offset
Political Correctness in business:
1. Don't Worry About
Trying to Make Everyone Happy
Don’t be a wimp. Instead of taking polls to see what
people think, lead from the front. Hold people
accountable for their actual results achieved, not just
their good intentions.
A
“wimp” is defined in the dictionary as someone who is
weak, feeble or ineffective. Obviously, this is not
something to aspire to, and yet in today’s business
climate of political correctness, many business leaders
are afraid to speak or act bluntly for fear of offending
others.
The greatest leaders in history were never afraid to
speak out. History lauds gutsy leaders who set audacious
goals and then moved heaven and earth to achieve them.
To
do likewise:
-
Discriminate openly – give your best to your highest
achievers.
-
Take some risks – and forget trying to emulate
someone else’s “best practices”.
-
Hold your people accountable for their results –
starting with yourself.
-
Keep everyone out of the gray areas – so they don’t
have to guess what you’re thinking.
2. Forget Entitlements - Build a Vibrant Meritocracy
Entitlements are the result of PC thinking. Forget that.
Instead, build a meritocracy where everyone earns what
they get. This is the best way to leverage your
strengths and weed out weaknesses. If you don’t do this,
your best people will leave.
If
you tolerate your poor performers, you waste your
organization’s resources. Your top performers will first
take note of this, then stagnate and ultimately leave to
go somewhere where exceptional performance is lauded and
sought after. You can’t strengthen the weak by weakening
the strong.
The funny thing is people usually don’t set out to treat
everyone the same. This thinking just creeps in
gradually over time until it reaches a disastrous stage.
As little lapses occur, people gradually become
desensitized and the problems just keep snowballing.
Eventually, they reach a stage where a major commitment
of financial and human resources is required to get
everything back on track.
To avoid this:
-
Set the performance bar high – make certain everyone
knows what is expected of them.
-
Look at your own role as being that of a thermostat
rather than a thermometer.
-
Be open about
your creation of a meritocracy.
-
Be prepared to
fire those who are stuck in their entitlement
thinking.
-
Pay your top
people exceptionally well.
-
Don't give out
across-the-board bonuses or raises each year.
The idea here is to use these rewards to encourage even
greater performance in the future. That requires
everyone to have a fair idea what’s going on rather than
waiting until the end of the period to be told how
they’re doing.
3. Don't Confuse the Scoreboard for The Game
Always dig beneath the surface and find out how people
are producing the results they clock up. This will show
what you can expect in the future. If you don’t do this,
you may find corners are being cut in the name of
expediency, which is not good.
Accounting scandals and such result from people deluding
themselves into thinking the ends justify any means
required, whether ethical or not. It’s important that
you know your organization’s people are getting results
in a sustainable way. This helps avoid burnout and the
possibility something unethical has been done.
A
mind-set of doing “whatever it takes to win” can be
dangerous. Instead, you want your organization to win
by:
-
Setting clear and ambitious goals.
-
Providing your people with the training they will
require.
-
Giving regular feedback about progress.
-
Leading from the trenches of your business.
-
Treating people like assets rather than expenses.
-
Holding your people accountable for their results.
-
Building a strong team who can function without you.
4. Give Honest Feedback - Even if it Ticks People Off
Good people need to know where they stand with you. They
won’t get offended by the truth but they will get
frustrated by beating around the bush. Give honest
feedback quickly and forthrightly to bring the best out
of your people.
If
you get into the habit of telling it like it is, you’ll
do far better than if you try and sugarcoat bad news.
Everyone likes to cut to the chase rather than wading
through endless clumps of politically correct verbiage
which say much but mean little.
5. Be Prepared to Go
Against Conventional Wisdom
Challenge conventional thinking and force every dogma
you believe to prove itself in practice. Refuse to do
something just because you think everyone else is doing
it. If you fall prey to group-think and embrace the
myths of conventional thinking, problems lie ahead. Do
your own thinking rather than blindly accepting the
general business myths. In particular, there are three
conventional business wisdom beliefs you should avoid:
Business Myth #1 - The most effective CEOs are
charismatic and commanding larger-than-life figures.
Business Myth #2 - Bigger is better – meaning the
higher our sales revenues, the more successful we’ve
become as an organization.
Business Myth #3 - Everyone who gets appointed to
a team will turn out to want what’s best for the team.
6. Forget Diversity - Go for Results
Politically correct organizations pursue diversity with
a passion. That’s crazy. Replace diversity with a
passionate quest for results. Nothing else matters. Many
corporations run their own versions of “affirmative
action” programs under which people get promoted or
rewarded on the basis of gender, ethnicity or simply
long service rather than solely on the merits of their
accomplishments. This is crazy. It demeans the recipient
and creates an organizational tolerance for shoddy work.
Affirmative action is the classic case of unintended
consequences coming to the fore. When you reward people
on the basis of who they are rather than the quality of
their results, you dilute the possibility of a
meritocracy developing in your own organization. Even
though your original intentions may have been good, the
ultimate results of doing this turn out to be bad as
poor performance gets ignored. Affirmative action ends
up destroying the fairness it was originally intended to
create.
Nepotism is another form of affirmative action. It
allows people to get something on the basis of who they
are rather than what they’ve accomplished. There is
nothing at all wrong with having family members working
in a family-owned business as long as those family
members are held to the same standards of performance,
work ethic, values and expectations of results as
everyone else. When there is one standard by which the
family members are evaluated and another by which
everyone else is evaluated, then there are serious
problems.
7. Don't
Play to Win - Play to Dominate Your Market
Don’t
just try and get your fair share of the market. Get more.
Stack the odds in your favor by maintaining a killer
instinct so you can outwork, outsmart and out-think your
competition.
In
business, it’s impossible to compromise your way to
greatness. You have to earn it by outperforming everyone
else. You also have to stand for something definitive and
make a conscious decision to excel in your area of
specialization rather than trying to be good at anything and
everything. In short, market domination goes to those who
refuse to compromise and who perform exceptionally well.
You
don’t have to become obnoxious about this. It isn’t
necessary for you to declare war on your business
competitors. If you become obsessed about running others
into the ground, you’ll miss opportunities to serve your own
customers better. Your focus should really be on competing
with yourself, on continually upgrading your own business
performance and doing better in your own quest for
excellence. That’s how you’ll come to dominate your market.
8. When People Go Off Track, Confront Them Directly
You
can’t change someone’s behavior by holding your breath and
hoping for the best. Be direct. When people go off-track,
let them know of the consequences without any ambiguity.
To
change people’s behaviors, you have to change their
consequences for their current actions. To take a simple
example, if people come late to work and nothing happens as
a result, they get the message it’s alright to be late. To
change that, you need to create some serious consequences
for being late, and apply them. Perhaps employees could lose
one hour’s pay if they are more than five minutes late to
work, or whatever is appropriate. It isn’t until the
consequences of an action are changed that behavior will
change.
How
your employees treat you at present is the result of the
consequences that have applied in the past. If this is a
problem, you need to create a strong culture of
accountability. There are three key components in just such
a system:
-
You
have to start by defining clear expectations –by
articulating what your minimum performance standards are
rather than assuming they already think the way you do.
-
Make
very certain everyone has the tools and resources they need
to execute – so they can get the job done.
-
Get
out of their way – and don’t attempt to micromanage the
process.
9. Don't Make People
Happy - Make Them Better
Your
challenge as a leader is to earn your people’s respect first
and foremost. If you can also become popular, that’s fine,
but it doesn’t change the fact your main job is to make
people better.
You
simply can’t strengthen the weak in your organization by
diluting the effectiveness of your best performers. It can’t
be done, and even worse, it’s unimportant. Your central
challenge as a business leader is to make your people better
and if that can’t be done, to bring in new people who will
grow and improve. You need to be intolerant of poor
performance. To be direct, this means:
-
You can’t run your business like a family - you just
don't have the time to be that tolerant or that
inclusive.
- You have to set
minimum performance standards - and actually enforce
those standards.
- You have to hold
your managers personally responsible for the development
of their people
- You have to be
willing to fire bad managers quickly, because they
compound problems if they are tolerated for too long.
- Empower
intelligently - according to the recipient's abilities.
- Don't be
disrespectful - but always tell the truth.
- At all times, ask
for feedback and suggestions, but don't ask people to
vote on business decisions.
10. Put Your Money Where Your Values Are
You
can and should use your business to support the causes and
movements which reflect your values. You need to lead by
example and make the world a better place.
Do all
you can to please your customers but keep in mind sometimes
it is necessary to fire some of them. If a customer is more
trouble than their business is worth, encourage them to take
their business elsewhere. You don’t have to be rude or
disrespectful in the way this is handled, just direct and
honest.
Rather
than hide or compromise your values, you should use your
company as a platform for promoting your values. Be up-front
and open about what you believe rather than trying to be so
bland you offend no one. This will be very tough to do, and
will most likely be highly controversial with your people,
but it’s the right thing to do. You need to become an
activist for the causes you believe will make the world a
better place.
“Building a meritocracy is laborious while burdened with
today’s hypertolerance, ‘it’s not my fault’ losers’ limps,
and undisciplined workforce. But my guess is that you
already work long and hard, that you care deeply about your
business, and that you are up to the task. And if you’re
going to put forth a sincere effort each day to build a
better life for your employees, your family and yourself,
you deserve to gain a greater return on your blood, sweat,
and tears. But that means you’ll have to make some waves
while you’re at work, because personal and corporate
greatness will not just happen by doing more of what you’ve
always done. In fact, the weakening effects of political
correctness on culture, your employee’s work ethic, and your
own mind-set can seduce you into doing the easy, cheap,
popular, or convenient thing, rather than what’s right – and
often difficult. In the absence of accountability, political
correctness creates a culture of entitlement that breeds
mass mediocrity and saps passion from your best employees.
You can still win – but you’re going to have to toughen up,
make some waves, and lead it.”
– Dave Anderson
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