Welcome to our Business Education Network, we have developed the Pulse as a means to deliver complimentary, high-level business information to our clients, prospects, and personal contacts, helping them keep a finger on the pulse of the ever-changing, dynamic business world of today.

In September of 2009 the tiny village of Markdale, Ontario, Canada, was struck by a disaster that could have easily been an insurmountable barrier to survival for the community. The entire facility of their primary employer, Chapman’s Ice Cream, the major provider of jobs to the population, burned to the ground.  Just a few weeks earlier Markdale had also been hit by a tornado that caused significant damage to the area.  The residents most certainly felt a sense of doom at their misfortune.

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One of the significant beliefs we have at Schooley Mitchell is that providing 'Distinctive Value' to the people you know will help you to develop stronger relationships, which we believe to be the source of all business value.

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It's all about the customer.

It has to be about the customer doesn't it? After all, the customer pays for everything. They pay for salaries, they pay the rent, they pay the utilities, they pay for the costs of delivering your product or service, and they pay your profit.

At Schooley Mitchell, we have a credo that says that 'Good is the Enemy of Great'. It's not absolutely original, but we hope our approach is just that. First of all, if greatness is to be achieved, focus must be completely on the customer. We have to continue to strive to have our customers clamor for our services. If we're satisfied with being good at it, we'll never be great. I want to be great. We want to be great. Our focus must be entirely on the customer to achieve that goal.

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My, how our dictionary has changed. Podcast, Skype, Wikipedia, Googlebot and WiMax were all regularly used terms during 2005. VoIP, WiFi, Blog, iPod, and SEO are in every day vocabularies. By the way, SEO stands for Search Engine Optimization just in case you're uniformed like the vast majority of the populace, and I believe Podcast was Webster's Word of The Year for 2005.

That was then, and now it's today. What was important and functional yesterday may not be the case tomorrow. There has been exponential change in relation to the calendar, in the field of communications technology advancement. What I mean by that is that the changes that have taken place over the past year or two have been far greater than the changes over the past decade, which in turn have been far greater than the changes over the past 20 years.

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