As indicated in the Schooley Mitchell mission statement, our goal is to be known as the telecom experts across the continent. Our advertising and marketing programs are directed toward that goal. Our training course includes three full days of marketing skills development to ensure that our Franchisees fully understand our marketing programs and strategies. During the past few years, Schooley Mitchell has been honoured with six coveted "Frankie Awards" for the best advertising campaigns among all Franchise companies. The Gold Medal for "Business to Business Brochures" and the Silver Medal for "Direct Marketing" were awarded in 2000. Those achievements were followed up with the Silver Medal for "Corporate Identity" and the Bronze Medal for "Business to Business Brochures" in 2001. Two more Bronze Medals were received in 2002 and 2003.